Bella Thorne’s cannabis line Forbidden Flowers defies all industry expectation.
Ethereal and unapologetically feminine in its aesthetic, the line consists sun-grown cannabis cultivated in Santa Barbara through a partnership with the Glass House Group. Launched in October of 2019, Forbidden Flowers product offerings include eighth jars in sleek glass ombre packaging, as well as colorful prerolled joints.
The Forbidden Flowers lineup of indica, sativa, and hybrid strains is constantly evolving. The new year prompted a release of three new strains—Moonbloom, Bright Eye, and Passion Project—to the adult-use marketplace. Thorne personally handpicks the strains after a year of R&D. She has even teased a forthcoming hemp and CBD product lineup for the brand’s future that would someday be available nationwide.
I spoke with Thorne on her passion for Forbidden Flowers, expanding its retail footprint across the state, her meticulous joint rolling process while testing new strains, and a potential collaboration with Uncle Snoop someday in the future.
I love your brand Forbidden Flowers, it is altar-worthy packaging. How did you land on a soft, sparkly, glittery aesthetic?
I wanted the brand to be an embodiment of my free spirit and personality. That is why you see the fun, soft, glitter aesthetic. I feel like this type of flirty aesthetic is something you don’t see a lot in the industry, and I believe it’s what makes Forbidden Flowers stand out compared to other cannabis brands.
What do you want the brand to tell consumers when they see it on the shelf?
I want the brand to tell the consumers that they are welcomed with open arms and to see Forbidden Flowers as something they can enjoy and incorporate throughout their daily lives. I want them to know that the brand is truly raw and authentic. There is no messing around with this stuff, and I want consumers to know the work and love that is put into this cannabis line.
How do you feel cannabis can take women CEOs, women in the boardroom, to a new level? Why do women love cannabis?
I think women love cannabis because it can soothe stress and channels a cascade of creativity. The cannabis industry is a particularly woman-friendly environment and actually has a higher percentage of working women than many other industries which I think is so important.
Snoop called you his “niece” on Instagram and I have to know: how did your friendship start? Is he a role model in cannabis, music, or how do you personally look up to uncle Snoop?
Snoop is like family and a role model because we both support each other’s passions. Our friendship started when our good friend Dave O introduced us, he said “Snoop you’re going to love this girl.” The rest is history. He’s become such a strong influence in my life and he always has my back. He is like my cousin, bestie, and godfather all rolled up into one. We obviously also bonded over our love for cannabis and when Snoop smokes my hand rolled spliffs… it makes my heart smile.
We hang out with each other quite often. Snoop has always given me the most authentic advice to being myself. He tells me I am one of the only ones that can keep up with him when it comes to smoking. That goes down as one of the best compliments that I have ever received!
Is there a Bella and Snoop TV show on the way?
Probably somewhere in the future. We want to work on some music together and I am sure our relationship will expand in so many other aspects of our lives.
Let’s talk about weed. I want to know, how much research, testing, and if you had a rough estimate, how many joints/bowls did you smoke to find your favorite strains in the new lineup?
I handpicked each strain, so I had to smoke a lot of joints to ensure that the final selections were perfect. I spent the better part of a year sampling innumerable strains and refining my handpicked favorites. Forbidden Flowers is my baby, and I wanted to make sure that it was nothing but high quality. I will only deliver the best; if it’s something I wouldn’t smoke regularly, it would not be on the shelves.
Do you have a personal favorite method of consumption?
I only like smoking joints that I roll myself. I can’t smoke from a joint that someone else has rolled. I don’t know why, it’s kind of a weird thing, might be a little bit of superstition. I am so specific and neurotic when it comes to weed. But, it would be nice to get over it so I can smoke from other stuff!
Have you been in the grow, do you like to grow cannabis or plants? And how do you feel communing with the Forbidden Flowers plants?
I am very passionate about growing cannabis. Forbidden Flowers is grown at Glass House Farms in Santa Barbara so I obviously don’t personally grow it myself but I enjoy being involved and learning more about it. When you’re standing in the middle of all those beautiful, healthy plants, it gives you such a sense of tranquility and happiness. Personally, I love the way Forbidden Flowers is grown because it is some of the highest quality sun-grown cannabis that I think money can buy.
I know it’s like asking to choose between your children, but do you have a personal favorite Forbidden Flowers strain? What’s your go-to at this moment?
This is a tough one! Right now I do not have a favorite. Honestly, all of the strains are amazing, you can’t go wrong with any. But I know people will want to hear about one, so I guess you could say my favorite is Moonbloom, one of our Indicas. It has a slightly sweet aroma which I love and hope consumers love too.
Where do you see the cannabis industry in 5 years?
I see the cannabis industry taking off as it gets legalized in more states, and hopefully eventually, a nationwide legalization. There is absolutely going to be more production and distribution in the market. I also expect to see more women leaders getting involved in the cannabis industry alongside other women at the forefront of legalization, cannabis rights, and other related issues. For Forbidden Flowers specifically, we are actually in the middle of expanding our retail footprint. By mid-April you should be able to find us at a lot more locations. So 5 years from now… the sky’s the limit!